{"id":21814,"date":"2023-11-23T12:30:37","date_gmt":"2023-11-23T11:30:37","guid":{"rendered":"https:\/\/insurlab-germany.com\/?p=21814"},"modified":"2023-11-27T08:49:48","modified_gmt":"2023-11-27T07:49:48","slug":"innovateinsurance-podcast-gen-z-wie-sich-junge-zielgruppen-ansprechen-lassen","status":"publish","type":"post","link":"https:\/\/insurlab-germany.com\/de\/innovateinsurance-podcast-gen-z-wie-sich-junge-zielgruppen-ansprechen-lassen\/","title":{"rendered":"#InnovateInsurance Podcast: Gen Z &#8211; Wie sich junge Zielgruppen ansprechen lassen"},"content":{"rendered":"<p>Die Generation Z repr\u00e4sentiert einen zukunftsorientierten Markt f\u00fcr die Versicherungsbranche, da sie digitalaffin und nachhaltig orientiert ist, zugleich aber ausgepr\u00e4gte Anspr\u00fcche an Sicherheit und Flexibilit\u00e4t stellt. <b data-stringify-type=\"bold\">Doch wie erreichen Versicherer junge Zielgruppen \u00fcberhaupt im Allgemeinen und wie (und wo) l\u00e4sst sich die Gen Z im Speziellen am besten ansprechen?<\/b><\/p>\n<p>Antworten auf diese Fragen gibt Udo Wilcsek, Vorstandsmitglied unseres Mitgliedsunternehmen ALH Gruppe und Mitglied unseres InsurLab Germany Gesamtvorstands, im Gespr\u00e4ch mit dem Digital Insurance Podcast (ein insureNXT-Special im Rahmen unserer Zusammenarbeit in der Reihe #InnovateInsurance). Einige Tipps von Udo:<\/p>\n<ul>\n<li><strong>Pr\u00e4senz in sozialen Medien:<\/strong> Die Gen Z ist dort sehr aktiv, also seid pr\u00e4sent und teilt relevante Inhalte.<\/li>\n<li><strong>Infos und Beratung f\u00fcr Eltern:<\/strong> Eltern beeinflussen Entscheidungen f\u00fcr und gegen eine Versicherung, also gilt es auch sie gezielt anzusprechen.<\/li>\n<li><strong>Zielgruppendifferenzierung:<\/strong> Die Gen Z ist nicht homogen 11- bis 18-J\u00e4hrige gilt es anders anzusprechen als 18- bis 26-J\u00e4hrige.<\/li>\n<li><strong>Flexibilit\u00e4t:<\/strong> Bed\u00fcrfnisse \u00e4ndern sich, seid also flexibel und passt euch der Genz Z an.<\/li>\n<\/ul>\n<p>H\u00f6rt rein und erfahrt mehr \u00fcber die Strategien, die Versicherer anwenden k\u00f6nnen, um die Gen Z zu erreichen:\u00a0<a href=\"https:\/\/open.spotify.com\/episode\/18p3XtMUFE3LPdzmvwlHNm?si=fe9620ad5b6042e9\">https:\/\/open.spotify.com\/episode\/18p3XtMUFE3LPdzmvwlHNm?si=fe9620ad5b6042e9<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die Generation Z repr\u00e4sentiert einen zukunftsorientierten Markt f\u00fcr die Versicherungsbranche, da sie digitalaffin und nachhaltig orientiert ist, zugleich aber ausgepr\u00e4gte Anspr\u00fcche an Sicherheit und Flexibilit\u00e4t stellt. Doch wie erreichen Versicherer junge Zielgruppen \u00fcberhaupt im Allgemeinen und wie (und wo) l\u00e4sst sich die Gen Z im Speziellen am besten ansprechen? Antworten auf diese Fragen gibt Udo [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":21816,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[303],"tags":[],"class_list":["post-21814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#InnovateInsurance Podcast: Gen Z - Wie sich junge Zielgruppen ansprechen lassen - InsurLab Germany<\/title>\n<meta name=\"description\" content=\"Warum ist die Gen Z f\u00fcr Versicherer relevant und wie l\u00e4sst sich diese Zielgruppe ansprechen? 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