Campus Story- Cresult

by | Feb 18, 2020 | Blogposts | 0 comments

This month Michael Lindemann, CEO of Cresult, tells us in an interview what is behind his start-up, what life on the InsurLab Campus is like for him and what the new product savme is all about.

What is Cresult doing?
Michael: cresult is a start-up from the Cologne InsurLab. As an innovation driver and software provider, we stand for sales applications in the financial services sector. With our software platform “InsureBase”, we have a division- and product-independent platform for selling financial services.
We offer all sales channels optimal process support and full legal compliance in the presentation and documentation of sales and advisory processes. The technology can be used by our customers for testing new product ideas, modernising established products or, for example, for brokerage and valve solutions.

What do you offer your target group?
Michael: A ready-made and tested infrastructure for mapping innovative sales processes, if desired with an inventory system. Timely availability, combinable with your own infrastructure, at an affordable price. In addition, of course, state-of-the-art Java technology and the comprehensive industry expertise of our experts.

What do you expect from 2020?
Michael: We would like to further expand our systems in the direction of project economy. Therefore, we are currently expanding our InsurBase system with the ability to implement many sales products as application variants. This will save our customers money and significantly reduce the set-up times for new product launches. In addition, we are expanding our HR services in order to be able to offer our customers the possibility of taking over a complete sales/after sales service.

A new product has been on the market since October, in cooperation with Savme. Can you briefly describe what it is about?
Michael: savme is a new platform for pension products, which we have developed in cooperation with our partner, Protect AG. Protect AG, as part of the Sparkassen-Finanzgruppe, is a specialist provider of financial security. The first product is salary protection, an independent income insurance policy in the event of unemployment or incapacity to work. With this policy, our customers secure their ongoing income up to their full net income, even if unemployment means that only a limited income in the amount of the ALG I claim is available.

Who is your target group?
Michael: The Salary Protection is aimed at people and families who, due to a special situation, are dependent on their full net income in order to avoid payment difficulties. This includes customers with ongoing real estate financing as well as families raising children or caring for relatives. At savme you can easily calculate your individual loss of income, in case you are receiving unemployment benefits. Often you will find that you develop interest in our product yourself.

How did this cooperation develop?
Michael: We already work together with Provinzial Versicherung on a basis of trust. Through discussions and a mutual exchange of ideas, this project idea has come about.

How do you position yourself on the market?
Michael: We rely on modern e-marketing via Facebook, Google PPC/Re-Marketing, content marketing and on our affiliate partners. In addition, we work directly with industries at the PoS, such as the real estate industry and financial intermediaries. Protect AG also uses the platform for sales to its customers.

Is there already a case example that can be included? Is that even possible?
Michael: Of course it is possible, because collaborative sales is our mission and core task. For example, you can find the salary protection in the next few days on the cashback platform shoop.

How did you come to the InsurLab Campus?
Michael: Firstly, we are very attached to the InsurLab board of directors. Dr. Bühring-Uhle and I have already worked together on digitization topics at Karstadt-Quelle Financial Services. On the other hand, we were immediately convinced by the concept, the people and community and also the location of the Insurlab.

What makes the campus “special” for you that you could “recommend” to others?
Michael: You find an incredible variety of young startups with innovative ideas and at the same time you get valuable support and industry contacts. This is simply a special enrichment of our working environment in the top industry community of InsurLab.

What added value can you gain from “campus life”?
Michael: As mentioned above, it is the mix of partnership, contacts, advice, location or sometimes just a cup of coffee with your campus colleagues.