{"id":25579,"date":"2025-06-18T12:34:00","date_gmt":"2025-06-18T10:34:00","guid":{"rendered":"https:\/\/insurlab-germany.com\/?post_type=mec-events&#038;p=25579"},"modified":"2025-06-25T13:58:28","modified_gmt":"2025-06-25T11:58:28","slug":"webinar-on-embedded-insurance","status":"publish","type":"mec-events","link":"https:\/\/insurlab-germany.com\/en\/events\/webinar-embedded-insurance\/","title":{"rendered":"Webinar: Embedded Insurance \u2013 Just a Hype Word or the Future of Insurance Sales?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.19.1&#8243; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.1&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; max_width=&#8221;2000px&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-start=\"493\" data-end=\"689\"><strong data-start=\"493\" data-end=\"515\">Embedded Insurance<\/strong> steht f\u00fcr die nahtlose Integration von Versicherungsleistungen in digitale Kauf- oder Nutzungskontexte \u2013 und gilt als einer der spannendsten Trends im Versicherungsvertrieb.<\/p>\n<p data-start=\"691\" data-end=\"1047\">Aber: Nicht jedes eingebettete Versicherungsmodell funktioniert automatisch. Entscheidend sind Faktoren wie Markenst\u00e4rke, Integrationstiefe und strategischer Fit. Wann Embedded Insurance Wirkung entfaltet \u2013 und wann nicht \u2013 zeigt eine neue <a href=\"https:\/\/insurlab-germany.com\/project\/studie-embedded-insurance\/\"><strong>Studie des InsurLab Germany<\/strong><\/a>, erstellt in Kooperation mit der <strong data-start=\"996\" data-end=\"1022\">Universit\u00e4t St. Gallen<\/strong> und <strong data-start=\"1027\" data-end=\"1046\">crossconsulting<\/strong>.<\/p>\n<p data-start=\"1049\" data-end=\"1389\">Im Rahmen dieses Webinars stellt <strong data-start=\"1082\" data-end=\"1111\">Prof. Dr. Alexander Braun<\/strong>, Mitautor der Studie und Assoziierter Professor f\u00fcr Versicherung und Kapitalm\u00e4rkte am Institut f\u00fcr Versicherungswirtschaft der Universit\u00e4t St. Gallen, gemeinsam mit uns zentrale Erkenntnisse vor \u2013 auf Basis von 47 Use Cases, 35 Experteninterviews und einer repr\u00e4sentativen Endkundenbefragung mit \u00fcber 2.000 Endkund:innen. Selbstverst\u00e4ndlich bietet der anschlie\u00dfende Q&amp;A-Part auch gen\u00fcgend Raum f\u00fcr eigene Fragen zum Thema sowie die Diskussion aktueller Herausforderungen &amp; Praxisbeispiele.<\/p>\n<h3 data-start=\"253\" data-end=\"290\"><strong data-start=\"257\" data-end=\"290\">Warum solltest du teilnehmen?<\/strong><\/h3>\n<ul data-start=\"291\" data-end=\"837\">\n<li data-start=\"291\" data-end=\"419\">\n<p data-start=\"293\" data-end=\"419\">Du erf\u00e4hrst, <strong data-start=\"306\" data-end=\"350\">welche Strategien wirklich funktionieren<\/strong> \u2013 und warum nicht jeder Embedded-Ansatz automatisch erfolgreich ist.<\/p>\n<\/li>\n<li data-start=\"420\" data-end=\"544\">\n<p data-start=\"422\" data-end=\"544\">Du lernst, <strong data-start=\"433\" data-end=\"511\">welche Rolle Markenwahrnehmung, technologische Integration und Partnerwahl<\/strong> im Vertrieb der Zukunft spielen.<\/p>\n<\/li>\n<li data-start=\"545\" data-end=\"669\">\n<p data-start=\"547\" data-end=\"669\">Du bekommst konkrete Einblicke in <strong data-start=\"581\" data-end=\"628\">unterschiedliche Marktmodelle und Use Cases<\/strong> \u2013 und was sie voneinander unterscheidet.<\/p>\n<\/li>\n<li data-start=\"670\" data-end=\"837\">\n<p data-start=\"672\" data-end=\"837\">Du profitierst von praxisnahen Empfehlungen, <strong data-start=\"717\" data-end=\"781\">wie Versicherer Embedded Insurance strategisch nutzen k\u00f6nnen<\/strong>, anstatt nur auf kurzfristige Opportunit\u00e4ten zu setzen.<\/p>\n<\/li>\n<\/ul>\n<h3><strong data-start=\"1974\" data-end=\"2010\">F\u00fcr wen ist das Webinar gedacht?<\/strong><\/h3>\n<p data-start=\"2011\" data-end=\"2213\">F\u00fcr <strong data-start=\"2015\" data-end=\"2078\">Entscheider:innen, Strateg:innen und Produktverantwortliche<\/strong> aus der Versicherungswirtschaft, die sich mit innovativen Vertriebsmodellen, Partner\u00f6kosystemen und digitaler Skalierung besch\u00e4ftigen.<\/p>\n<p>[\/et_pb_text][mec_divi_event_hourly_schedule _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/mec_divi_event_hourly_schedule][et_pb_cta button_url=&#8221;https:\/\/share-eu1.hsforms.com\/1_J8Mo3APSmq5Qff15zLlsAf3qq7?event_identifier=webinar-embedded-insurance&#038;event_name=Webinar:%20Embedded%20Insurance%20\u2013%20Gehyptes%20Buzzword%20oder%20Zukunft%20des%20Versicherungsvertriebs?&#038;event_format=online&#038;event_date=2025-08-18&#8243; button_text=&#8221;Ich m\u00f6chte mich anmelden&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_use_icon=&#8221;off&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"color: white;\">Die <strong>Anmeldung<\/strong> zu diesem Event ist f\u00fcr <strong>ausschlie\u00dflich f\u00fcr InsurLab Germany Mitglieder<\/strong> m\u00f6glich. Es handelt sich um eine <strong>Remote-Veranstaltung<\/strong>. Wenn das oben genannten Kriterium auf Sie zutrifft, dann k\u00f6nnen Sie sich hier anmelden:<\/p>\n<p>[\/et_pb_cta][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p data-key=\"74\"><span data-key=\"75\"><em data-slate-leaf=\"true\">Es kann nat\u00fcrlich passieren, dass man trotz Interesse verhindert ist. Daher eine Bitte: Falls Sie sich f\u00fcr eine unserer Veranstaltungen angemeldet haben, aber doch nicht teilnehmen k\u00f6nnen, dann bitten wir um eine m\u00f6glichst fr\u00fchzeitige Absage per E-Mail an <a href=\"mailto:connect@insurlab-germany.com\">connect@insurlab-germany<\/a>. Auf diese Weise k\u00f6nnen wir n\u00e4mlich unsere Planung weiter optimieren und nachr\u00fcckenden Interessent:innen die Teilnahme erm\u00f6glichen. Wir danken f\u00fcr Ihr Verst\u00e4ndnis!<\/em><\/span><\/p>\n<p data-key=\"81\" data-slate-fragment=\"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\"><em>Auf der Veranstaltung werden Film- und Tonaufnahmen sowie Fotos gemacht, mit deren auch sp\u00e4teren Verwendung Sie sich durch die Anmeldung zur Veranstaltung einverstanden erkl\u00e4ren. | Film and sound recordings as well as photos will be taken at the event. By registering for the event, agree to their use, also at a later date.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Im Webinar diskutieren wir gemeinsam mit Prof. Alexander Braun (Uni St. Gallen) die Einsatzm\u00f6glichkeiten und Potenziale von Embedded Insurance, basierend auf unserer gemeinsamen Studie zum Thema.<\/p>","protected":false},"author":7,"featured_media":25583,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","content-type":""},"tags":[],"mec_category":[357,579],"mec_speaker":[],"class_list":["post-25579","mec-events","type-mec-events","status-publish","has-post-thumbnail","hentry","mec_category-for-members","mec_category-webinare"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar: Embedded Insurance - Gehyptes Buzzword oder Zukunft des Versicherungsvertriebs? 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