{"id":21814,"date":"2023-11-23T12:30:37","date_gmt":"2023-11-23T11:30:37","guid":{"rendered":"https:\/\/insurlab-germany.com\/?p=21814"},"modified":"2023-11-27T08:49:48","modified_gmt":"2023-11-27T07:49:48","slug":"innovateinsurance-podcast-gen-z-how-to-address-young-target-groups","status":"publish","type":"post","link":"https:\/\/insurlab-germany.com\/en\/innovateinsurance-podcast-gen-z-wie-sich-junge-zielgruppen-ansprechen-lassen\/","title":{"rendered":"#InnovateInsurance Podcast: Gen Z - How to appeal to young target groups"},"content":{"rendered":"<p>Generation Z represents a future-oriented market for the insurance industry, as it is digitally savvy and sustainability-oriented, but at the same time has pronounced demands for security and flexibility. <b data-stringify-type=\"bold\">But how do insurers reach young target groups in general and how (and where) can Gen Z in particular be best addressed?<\/b><\/p>\n<p>Udo Wilcsek, board member of our member company ALH Group and member of our InsurLab Germany board, answers these questions in an interview with the Digital Insurance Podcast (an insureNXT special as part of our collaboration in the #InnovateInsurance series). Some tips from Udo:<\/p>\n<ul>\n<li><strong>Presence in social media:<\/strong> Gen Z is very active there, so be present and share relevant content.<\/li>\n<li><strong>Information and advice for parents:<\/strong> Parents influence decisions for and against insurance, so it is also important to address them specifically.<\/li>\n<li><strong>Target group differentiation:<\/strong> Gen Z is not homogeneous 11- to 18-year-olds need to be addressed differently than 18- to 26-year-olds.<\/li>\n<li><strong>Flexibility:<\/strong> Needs change, so be flexible and adapt to Genz Z.<\/li>\n<\/ul>\n<p>Listen in to learn more about the strategies insurers can use to reach Gen Z:\u00a0<a href=\"https:\/\/open.spotify.com\/episode\/18p3XtMUFE3LPdzmvwlHNm?si=fe9620ad5b6042e9\">https:\/\/open.spotify.com\/episode\/18p3XtMUFE3LPdzmvwlHNm?si=fe9620ad5b6042e9<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Die Generation Z repr\u00e4sentiert einen zukunftsorientierten Markt f\u00fcr die Versicherungsbranche, da sie digitalaffin und nachhaltig orientiert ist, zugleich aber ausgepr\u00e4gte Anspr\u00fcche an Sicherheit und Flexibilit\u00e4t stellt. Doch wie erreichen Versicherer junge Zielgruppen \u00fcberhaupt im Allgemeinen und wie (und wo) l\u00e4sst sich die Gen Z im Speziellen am besten ansprechen? Antworten auf diese Fragen gibt Udo [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":21816,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[303],"tags":[],"class_list":["post-21814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcasts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#InnovateInsurance Podcast: Gen Z - Wie sich junge Zielgruppen ansprechen lassen - InsurLab Germany<\/title>\n<meta name=\"description\" content=\"Warum ist die Gen Z f\u00fcr Versicherer relevant und wie l\u00e4sst sich diese Zielgruppe ansprechen? 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Antworten dazu gibt es in diesem Podcast!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/insurlab-germany.com\/en\/innovateinsurance-podcast-gen-z-how-to-address-young-target-groups\/\" \/>\n<meta property=\"og:site_name\" content=\"InsurLab Germany\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/InsurLabGermany\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ThomasKuckelkorn81\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-23T11:30:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-27T07:49:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/insurlab-germany.com\/wp-content\/uploads\/2023\/11\/InnovateInsurance-Podcast-Udo-Wilcsek.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1238\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Thomas Kuckelkorn\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@InsurLabDE\" \/>\n<meta name=\"twitter:site\" content=\"@InsurLabDE\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thomas Kuckelkorn\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/insurlab-germany.com\\\/innovateinsurance-podcast-gen-z-wie-sich-junge-zielgruppen-ansprechen-lassen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insurlab-germany.com\\\/innovateinsurance-podcast-gen-z-wie-sich-junge-zielgruppen-ansprechen-lassen\\\/\"},\"author\":{\"name\":\"Thomas Kuckelkorn\",\"@id\":\"https:\\\/\\\/insurlab-germany.com\\\/#\\\/schema\\\/person\\\/fdd72798b0b3ac61bf4978982a7ab154\"},\"headline\":\"#InnovateInsurance Podcast: Gen Z &#8211; Wie sich junge Zielgruppen ansprechen lassen\",\"datePublished\":\"2023-11-23T11:30:37+00:00\",\"dateModified\":\"2023-11-27T07:49:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/insurlab-germany.com\\\/innovateinsurance-podcast-gen-z-wie-sich-junge-zielgruppen-ansprechen-lassen\\\/\"},\"wordCount\":217,\"publisher\":{\"@id\":\"https:\\\/\\\/insurlab-germany.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/insurlab-germany.com\\\/innovateinsurance-podcast-gen-z-wie-sich-junge-zielgruppen-ansprechen-lassen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/insurlab-germany.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/InnovateInsurance-Podcast-Udo-Wilcsek.jpg\",\"articleSection\":[\"Podcasts\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/insurlab-germany.com\\\/innovateinsurance-podcast-gen-z-wie-sich-junge-zielgruppen-ansprechen-lassen\\\/\",\"url\":\"https:\\\/\\\/insurlab-germany.com\\\/innovateinsurance-podcast-gen-z-wie-sich-junge-zielgruppen-ansprechen-lassen\\\/\",\"name\":\"#InnovateInsurance Podcast: Gen Z - Wie sich junge Zielgruppen ansprechen lassen - InsurLab Germany\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insurlab-germany.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/insurlab-germany.com\\\/innovateinsurance-podcast-gen-z-wie-sich-junge-zielgruppen-ansprechen-lassen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/insurlab-germany.com\\\/innovateinsurance-podcast-gen-z-wie-sich-junge-zielgruppen-ansprechen-lassen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/insurlab-germany.com\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/InnovateInsurance-Podcast-Udo-Wilcsek.jpg\",\"datePublished\":\"2023-11-23T11:30:37+00:00\",\"dateModified\":\"2023-11-27T07:49:48+00:00\",\"description\":\"Warum ist die Gen Z f\u00fcr Versicherer relevant und wie l\u00e4sst sich diese Zielgruppe ansprechen? 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