{"id":26488,"date":"2025-12-16T14:57:02","date_gmt":"2025-12-16T13:57:02","guid":{"rendered":"https:\/\/insurlab-germany.com\/?p=26488"},"modified":"2025-12-16T14:57:02","modified_gmt":"2025-12-16T13:57:02","slug":"experial-rheinland-insurance-group-develops-supported-digital-target-groups-for-customer-feedback","status":"publish","type":"post","link":"https:\/\/insurlab-germany.com\/en\/experial-rheinland-versicherungsgruppe-entwickeln-ki-gestuetzte-digitale-zielgruppen-fuer-kundenfeedback\/","title":{"rendered":"experial &amp; RheinLand Versicherungsgruppe develop AI-supported digital target groups for customer feedback"},"content":{"rendered":"<p style=\"text-align: left;\">experial has set itself the task of simulating target groups with the help of AI - so that companies can access digital target groups at any time and receive well-founded customer feedback. Together with RheinLand Versicherungsgruppe, with whom they have come together as part of the Collaborator program, the aim is to create a digital panel that represents RheinLand's target groups.<\/p>\n<p style=\"text-align: left;\">To this end, real target groups were initially surveyed on various topics. This data formed the basis for the creation of a digital panel that can help to test marketing and product decisions based on data - even before they are implemented. For example, campaign designs, pricing strategies or new insurance models can be directly tested virtually.<\/p>\n<p style=\"text-align: left;\">This means real-time feedback on how real customers would react - without time-consuming market tests.<\/p>\n<div id=\"attachment_26497\" style=\"width: 230px\" class=\"wp-caption alignright\"><a href=\"https:\/\/insurlab-germany.com\/wp-content\/uploads\/2025\/12\/Alina-Eikermann.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-26497\" class=\"wp-image-26497\" src=\"https:\/\/insurlab-germany.com\/wp-content\/uploads\/2025\/12\/Alina-Eikermann-300x300.jpg\" alt=\"\" width=\"220\" height=\"220\" \/><\/a><p id=\"caption-attachment-26497\" class=\"wp-caption-text\">Alina Eikermann, RheinLand Versicherungsgruppe - at the time of the cooperation<\/p><\/div>\n<p style=\"text-align: left;\">The collaboration shows how AI-supported target group simulations can help companies in the insurance industry to make marketing and product decisions faster and more precisely. This not only strengthens the agility of companies, but also achieves a deeper customer focus.<\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><em>\u201eI am really impressed by the quality of the <\/em><em>Start-ups from different founding phases. <\/em><\/p>\n<p style=\"text-align: left;\"><em>They have such a broad spectrum <\/em><em>of business models that they cover - that is <\/em><em>Awesome!\u201c<\/em><\/p>\n<p style=\"text-align: left;\">Alina Eikermann, Innovation Products &amp; Services Officer, Idea Management &amp; Agile Coach at RheinLand Versicherungsgruppe - at the time of the cooperation<\/p>\n<\/blockquote>","protected":false},"excerpt":{"rendered":"<p>experial hat es sich zur Aufgabe gemacht, Zielgruppen mithilfe von KI zu simulieren \u2013 so k\u00f6nnen Unternehmen jederzeit auf digitale Zielgruppen zugreifen und fundiertes Kundenfeedback erhalten. Gemeinsam mit der RheinLand Versicherungsgruppe, mit der man im Rahmen des Collaborator-Programms zusammengekommen ist, soll so ein digitales Panel aufgebaut werden, das die Zielgruppen der RheinLand repr\u00e4sentiert. Dazu wurden [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":26539,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","content-type":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-26488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogbeitraege"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>experial &amp; RheinLand Versicherungsgruppe entwickeln KI-gest\u00fctzte digitale Zielgruppen f\u00fcr Kundenfeedback - InsurLab Germany<\/title>\n<meta name=\"description\" content=\"In Kooperation mit der RheinLand Versicherungsgruppe simuliert experial KI-gest\u00fctzt digitale Zielgruppen, um Produktentscheidungen datenbasiert zu testen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/insurlab-germany.com\/en\/experial-rheinland-insurance-group-develops-supported-digital-target-groups-for-customer-feedback\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"experial &amp; 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