experial has set itself the task of simulating target groups with the help of AI - so that companies can access digital target groups at any time and receive well-founded customer feedback. Together with RheinLand Versicherungsgruppe, with whom they have come together as part of the Collaborator program, the aim is to create a digital panel that represents RheinLand's target groups.
To this end, real target groups were initially surveyed on various topics. This data formed the basis for the creation of a digital panel that can help to test marketing and product decisions based on data - even before they are implemented. For example, campaign designs, pricing strategies or new insurance models can be directly tested virtually.
This means real-time feedback on how real customers would react - without time-consuming market tests.
Alina Eikermann, RheinLand Versicherungsgruppe - at the time of the cooperation
The collaboration shows how AI-supported target group simulations can help companies in the insurance industry to make marketing and product decisions faster and more precisely. This not only strengthens the agility of companies, but also achieves a deeper customer focus.
„I am really impressed by the quality of the Start-ups from different founding phases.
They have such a broad spectrum of business models that they cover - that is Awesome!“
Alina Eikermann, Innovation Products & Services Officer, Idea Management & Agile Coach at RheinLand Versicherungsgruppe - at the time of the cooperation
