At a time when digitalization, data and new customer expectations are profoundly changing the insurance industry, one topic in particular is coming into focus: Embedded Insurance. But is there more to it than just a trend?

Our comprehensive study - developed in collaboration with our members University of St. Gallen and crossconsulting - sheds light on the potential, challenges and success factors of this innovative form of distribution. On the basis of 35 expert interviews, Over 2,000 end customer opinions and concrete practical examples we provide well-founded insights and clear recommendations for action.

This is what you can expect in the study:

Well-founded definitions & market overview
What is embedded insurance - and what isn't? We bring clarity to the term and show where real innovation is taking place.

National & international best practices
From established insurers to dynamic InsurTechs - these use cases show how embedded insurance works successfully.

Results of a representative customer survey
What do consumers really think about embedded insurance? And what influences their willingness to take out insurance?

Dos & don'ts for insurers & partners
What distinguishes successful embedded insurance strategies from opportunistic quick fixes?

Clear implications for practice
Whether large corporations or niche providers - we show concrete ways in which companies can use embedded insurance strategically.