To strengthen our team in Cologne, we are looking for a: as soon as possible (ideally starting December 1, 2026):

Student Worker (m/f/d) CRM & Growth

At InsurLab Germany, the leading initiative for transformation and innovation in the insurance industry, you’ll be working at the heart of a unique ecosystem. In this role, you’ll help us reach relevant target audiences within our member companies, engage them with our offerings, and simultaneously attract new member companies. To do this, you’ll combine structured CRM management, targeted marketing, and operational business development.

Your Responsibilities

CRM, Data & Segmentation

• CRM Management & Data Quality: You will maintain and organize our contact and company data in our CRM system (Brevo) and ensure that we have an up-to-date, reliable database for our activities.
• Target Audiences & Segmentation: You will identify relevant target groups within our member companies and develop appropriate segments—for example, based on company, role, department, areas of interest, or past activities.
• Automation & Process Support: You will set up automated workflows to target our contacts effectively and support the structured implementation and tracking of activation and sales processes in the CRM.
• Reporting & Analysis: You will analyze campaign and activity data, calculate activation rates and key metrics related to lead generation and acquisition progress, and identify further opportunities for activation and growth.

Member Activation & Recruitment

• Engaging Existing Members: You will identify new departments and contacts within our member companies and actively recruit them to participate in our events, programs, and other offerings.
• Marketing Campaigns & Targeted Outreach: You'll implement target-audience-specific campaigns and email campaigns in Brevo—from segmentation to analysis—and develop tailored engagement strategies.
• Member Recruitment & Recruitment Support: You will research potential new members and contacts, identify and qualify leads, assist with outreach, and track next steps in the CRM.
• Business Development & Operational Support: You will help develop strategies to recruit and retain members, conduct additional research, and support our team in our day-to-day operations.