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26. March 2020

IBM – Highlights 2019 in collaboration with InsurTech Startups

How InsurLab Germany and the digital agency IBM iX combine insurance, InsurTech startups and great user experiences

IBM iX, the digital agency under the umbrella of IBM, looks back on an exciting 2019 full of varied and interesting engagements with InsurLab members and start-ups. Alexander Hubitsch, Director Digital Banking & Insurance at IBM iX Studio Berlin, summarizes the highlights and looks ahead to 2020.

Keynote on the quarterly topic "From reimburser to life companion" Cologne on 7 May 2019

There are more important things in life than insurance! With this statement we explicitly sensitized InsurLab members to the tension between business interests and user interests in a keynote speech. Great solutions that are permanently successful in the market can only be created if a balance between these two poles of interest is achieved - this was one of the key messages of the keynote speech.

Workshop Agile Product Development for Startups and Members Cologne on July 4, 2019

After the new 2019 batch moved onto the InsurLab campus, the start-ups were treated to an all-day workshop on agile product development, organized and conducted by the IBM iX mentoring crew from Berlin. In the course of the workshop, the participants gained many insights full of know-how - all garnished with hands-on formats and open discussion rounds. In addition to the classic topics such as business design, UX/UI design and product ownership, less familiar aspects were covered - such as establishing an Agile DevOps culture in the company and the best practice architecture for a Continuous Integration & Delivery Pipeline.

Breakout session on the quarterly topic IoT solutions for the insurance industry Munich, July 11, 2019

From the Solution Demo Show at the IBM Watson IoT Center to expert presentations on IoT industry solutions and the Design Thinking Breakout session, which enabled a quasi-leisurely development of IoT business ideas, InsurLabs members were able to experience the topic of IoT in the Member-to-Member format. Together with colleagues from IBM GBS and Global Markets we designed the workshop part of the event for the members. 

2019 was summarized: A great result 

The results of our commitment to the InsurLab so far are a lot of new network contacts, new ideas and new impulses from the industry. In addition, sales cooperation with several InsurLab start-ups and the perspective of advising and supporting an InsurLab start-up during product development and market launch has been established. 

Coming soon: insureNXT CGN 2021

The next major milestone in our commitment will be the content of the insureNXT in Cologne at the end of April 2021. We are already looking forward to being part of this event and to shaping the year 2020 together with the InsurLab members and start-ups!

Alexander Hubitsch

Alexander Hubitsch is a director on the industry management committee for Digital Banking & Insurance at Aperto, the IBM iX Studio in Berlin. His focus there is on building agile innovation and development teams and supporting his clients in digital product development - from the initial product vision in the local garage to global scaling as an industry solution that shapes the industry.

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