April 16, 2024: Insurance sales in transition: Omni-channel strategies, customer experience and digital innovations under the microscope

Cologne, 16 April 2024 - The German insurance industry is facing a decisive change as digitalization, data and demographics cause increased pressure to transform. A white paper published by InsurLab Germany focuses on these driving forces and emphasizes the importance of an improved customer experience as well as emerging developments such as hybrid sales or omnichannel strategies.