How InsurLab Germany and digital agency IBM iX connect insurance, InsurTech startups and great user experiences

IBM iX, the digital agency under the umbrella of IBM, looks back on an exciting 2019 full of varied and interesting engagements with InsurLab Members and Startups. Alexander Hubitsch, Director Digital Banking & Insurance at IBM iX Studio Berlin, summarizes the highlights and looks ahead to 2020.

Keynote on the quarterly topic "From cost reimburser to life companion" Cologne on May 7, 2019

There are more important things in life than insurance! With this statement, we explicitly sensitized InsurLab members to the area of tension between business interests and user interests during a keynote speech. Great solutions that are successful on the market in the long term can only be created if a balance can be struck between these two poles of interest - this was one of the key messages of the keynote.

Workshop Agile Product Development for Startups and Members Cologne on July 4, 2019

After the new 2019 batch moved into the InsurLab campus, the startups were treated to a full-day workshop on agile product development, organized and conducted by the IBM iX mentor crew from Berlin. In the course of the workshop, the participants gained many insights full of know-how - the whole garnished with participatory formats and open discussion rounds. In addition to the classic topics such as business design, UX/UI design and product ownership, less familiar aspects were also covered - such as establishing an Agile DevOps culture in the company and the best practice architecture for a Continuous Integration & Delivery pipeline.

Breakout session on the quarterly topic IoT solutions for the insurance industry Munich on July 11, 2019.

From the Solution Demo Show in the IBM Watson IoT Center to expert presentations on IoT industry solutions and the Design Thinking Breakout Session, which enabled a quasi-playful development of IoT business ideas, the members of InsurLab were able to experience the topic of IoT as part of the Member-to-Member format. Together with our colleagues from IBM GBS and Global Markets, we organized the workshop part of the event for the members. 

2019 summary: A great result 

The results of our involvement in InsurLab so far are a lot of new network contacts, new ideas and new impulses from the industry. In addition, sales cooperation with several InsurLab startups and the prospect of advising and supporting an InsurLab startup in product development and market launch have resulted. 

Coming soon: insureNXT CGN 2021

The next big milestone of our commitment will be the content of insureNXT in Cologne at the end of April 2021. We are already looking forward to participating in this event and to shaping the year 2020 together with InsurLab members and startups!